A study has found that more than 1/3 of all auto insurance customers buy online. Furthermore, the website is a huge indication of whether or not the potential customer will go with the said company. Websites need to be detailed, understandable, to all potential customers for businesses to increase.
More than one of three consumers prefer to buy auto insurance online and the insurer’s website has a big impact on the decision-making process, J.D. Power and Associates said in a recent report.
According to the J.D. Power and Associates 2012 Insurance Website Evaluation Study, 34 percent of insurance shoppers choose to purchase auto insurance online.
Furthermore, of those who compare auto insurance rates online, the majority visit insurer websites themselves. And these visits to insurer websites have a big impact on shoppers’ ultimate choice.
“The 2012 Insurance Shopping Study shows that nearly three-fourths of all shoppers visit at least one insurer’s website, often as the first point of contact with the insurance company,” Jeremy Bowler, senior director of the insurance practice at J.D. Power and Associates, said in a statement.
Bowler stressed the importance of insurers having up-to-date, user-friendly websites.
“Insurers have a fantastic opportunity to gain shoppers, and their referrals, by providing a website that is easy to use, has a professional and engaging appearance, and is a great resource for the shopping process,” he said.
According to the study, 63 percent of online shoppers who reported being “delighted” by an insurer’s website are likely to shop with that insurer in the future. On the flip side, of shoppers who reported being “disappointed” by an insurer’s website, just 14 percent plan to shop with that insurer in the future…Continue Reading
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